Cool Cleveland Banner: Cleveland Front Page Tee

01 Jul Cool Cleveland Banner: Cleveland Front Page Tee

Posted at 15:58h in Ed Sparks Marketing Tutorials by Ed Sparks

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This Banner is a great example of how we can make a really bad product cool. In a pre-Los Angeles life, I was the Director of eCommerce for a Memorabilia manufacturer called Encore Select. Encore didn’t have the license to print actual team shirts so they would just produce the generic city names or the front page of the newspaper.

I showed this banner to over 1 million people in about a week. About day 8 we were contacted to remove the logos involved and I had to scrap the whole thing. Cleveland Front Page Tee Shirt

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